Nayarit Declared Official Mexican Tourism Destination by Dallas Cowboys

Saturday, September 21, 2024

Today, the Dallas Cowboys announced their partnership with Nayarit, declaring it the “Official Mexican Tourism Destination of the Dallas Cowboys.” The formal agreement was unveiled at a celebratory event at The Star in Frisco, attended by Nayarit Governor Miguel Ángel Navarro Quintero. This strategic alliance represents a significant milestone in blending sports with tourism marketing, offering Nayarit a distinct platform to engage football enthusiasts.

This partnership signals a pioneering moment for Nayarit as it carves out a niche within the realm of sports and tourism, promising additional exciting developments in the future.

“The Dallas Cowboys are a part of life for so many people worldwide. This partnership will bring the state of Nayarit top of mind to so many potential visitors that we would never have been able to reach otherwise. Nayarit’s beaches, Magical Towns, food scene, and outdoor adventures are ready to take the front stage,” said Navarro Quintero. “Football fans will find that our people make incredible hosts, from our top chefs and restaurants, our premiere hotels and friendly staffs, and our thriving Indigenous people, the Wixárikas, who welcome visitors to the community for a taste of rich, century-old historical experiences. Nayarit is the perfect destination for all kinds of adventures.”

The initiative is designed to leverage the high visibility of sports partnerships to attract new visitors keen to discover the diverse attractions Nayarit has to offer.

Nayarit is gaining prominence as a prime hub in the sports world, drawing both professional athletes and sports fans who are on the lookout for exceptional experiences. The state boasts advanced sporting infrastructures, including top-tier complexes and versatile athletic fields, making it a favored spot for sports training and events. The vibrant, supportive community in Nayarit enhances its appeal as a venue for major sports events, earning acclaim at both regional and international levels.

“We are thrilled to partner with Visit Nayarit to showcase this incredible destination to our loyal fan base,” said Jacob Stone, Senior Vice President, Corporate Partnerships of the Dallas Cowboys. “Nayarit offers everything from relaxation to adventure, and we know our fans will love exploring everything the region has to offer.”

As the “Official Mexican Tourism Destination of the Dallas Cowboys,” Nayarit will enjoy the advantages of a widespread, multi-faceted marketing campaign. This will encompass cooperative initiatives with the Cowboys, such as event promotions, stadium signage, exclusive social media contests for VIP experiences, and extensive advertising on television and radio.

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